Sunday, August 10, 2014

The Little Dog is Barking Louder...

With the possible signing of Under Armour’s first MVP, a $30 million dollar bounty is awaiting Kevin Durant for his services. This would be a huge step for the small up and coming sportswear and apparel company. This could also, like the ad, make Nike sweat just a little. For the past few seasons, Nike has been loosing players to other competition such as Dwayne Wade, Kevin Garnett, and even Kanye West. With that said, that is a good sign that there is room for completion now.

The ideas of not being able to get your ideas out on the floors and the fields because of the stranglehold the big boys have is now coming to an crossroad. The ability to make quality footwear now and the technology to give threat to the larger conglomerates at a more reasonable price is a testament to what the future holds for people like Under Armour. Given the fact that his first contract with Nike was for six years at $60, his next contract could potentially be worth $30 yearly for a possibility of six more years to ten. Not a bad deal. Also with applications of support from people like the UA CEO, Kevin Plank, he has been able to deliver on his word, along with NFL soon to be Hall of Famer, Ray Lewis, the unveiling of the city area high school uniforms.

This is something I have hoped to do for my city and have even written it in my business plan. The art of really giving back is a lost form. Check them out on www.baltimoreravens.com and also #Under Armour #Ray Lewis

“Though Under Armour’s predicted revenue for fiscal year 2013 ($2.2 billion) is still significantly less than rival Nike’s (NYSE:NKE) ($25.3 billion), it is clear that the Baltimore, Maryland-based Company is on the rise, and more than a couple competitors are taking notice.” (Emily Coyle) In such a short time, it is testament to see a company not even 20 years old make such a bold statement and monumental achievement. It is truly inspirational for designers like myself. Their projections of $2.2 Billion for the end of fiscal year 2013 is a tall push and they have the eyes of the competition. Look over your shoulders boys.


Resources:

Switching Sides: When Athletes Change Sneaker Endorsements
Complex Mag July, 17 2009

Kevin Durant could sign with Under Armour for $30 million a year, a deal that could help push NBA MVP to Wizards
Frank Isola

Ravens, Under Armour Unveil Baltimore City Uniform Donations
Posted Aug 6, 2014
Garrett Downing

Are Under Armour’s Impressive Earnings Causing Nike to Sweat?
Emily Coyle January 30, 2014




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