Fashion Design In Sports: Logo's, your on in 5...

"They're most likely coming in the next five years", commissioner Adam Silver told an audience at the IMG World Congress of Sports on Wednesday March 19, 2014. The WNBA of the family of The Association is the first to really dig in with having corporate sponsors as the hero of the jerseys. It was Silver in 2011 who introduced the idea of logo’s on uniforms with an expectation of at least $100 million per year.

This would be a setup of one patch per team for starters. The ability for the teams to have local companies displayed on a global stage is one that other sports leagues have shared for years ala Soccer/Futbol. "We know what the value is to advertisers in a world of 1,000-plus channels to be able to show fans in-game branding," Silver said last month. (Adam Silver) 2009 saw the Phoenix Mercury becoming the first professional basketball team to be sponsored by a corporation. LifeLock helped to usher in the leagues first contract and as of April of this year, the league introduced three more multi-year contracts for the teams San Antonio with H-E-B, the 2013 WNBA Champion Minnesota with the Mayo Clinic, and Phoenix Mercury signed with a new partnership with Casino Arizona and Talking Stick Resort. The total amount of WNBA teams with the team name on the shoulder now, 6 all together.

“I’d say over the last five years or so, we have seen the interest in the WNBA increase and interest in the Mercury.” (Jason Rowley – President, Phoenix Mercury) With supporters like Magic Johnson buying the Los Angeles Sparks, have a great deal of influence to make the idea of not only selling merchandising ideas through the teams and players not only in the community, but all across the world. There are some great ideas of what some logo uniforms would look like on Uni-Watch.com. Check them out.