Hello Everyone,
Today’s topic delves into two of the biggest announcements
involving the Disney Company. Back in November 26, 2014, CEO Bob Iger and some
of the best heads of technology and creativity of Disney Company got together
to collaborate on ideas for storytelling on mobile devices. Jimmy Pitaro would
be the brainparent of the Disney Infinity series, would be brought to the
iPhone iOS.
ESPN would also join in on the action with a new design for
the ESPN app. John Kosner Exec. VP.ESPN and Ryan Spoon, Senior VP of Digital
Product Management, ESPN outlined the cross creation of the new app as it would
combine everything from the ESPN website, the SportsCenter app and the mobile ESPN website would all be under one app.
The heads of Disney/ABC, Albert Cheng VP and chief producer,
Digital Media, Jame Voris, Senior VP and chief of technology at Walt Disney
Studios, Ryan Lissack, chief technology officer at Maker Studios, Andrew Sugerman, executive vice president, Disney Publishing Worldwide collaborative
with Walt Disney Parks & Resorts all work in conjunction to make all of the
ideas work when it comes to the Infinity gaming experience with the MagicBands
and all of the connections of the images and mapping to make the real world and
the imaginary world come together.
Also this week, Disney donated $1 Million to the United Negro College Fund to start a movement to help invest in the young graduates
and aspiring students to get into the world of entertainment.“The Walt Disney Company UNCF Corporate Scholars Program
expands their academic training into practical experiences, to create a diverse
pipeline of college educated professionals poised to assume fulfilling careers
in the entertainment industry.” (Momdjian, C. para.#4) Opportunities like this help to get fresh ideas and personalities
into the areas like ESPN, ABC and Marvel.
This is a great time to be in the industry with the capacities
of how technology and fun are married up. The ability to work with items that
not only are becoming a reality, it closes the gap of the future we see in the
movies and tv shows with items like Microsoft’s HoloLens. Creating a world where
the real and the virtual coexist is where the industry is going.
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