Friday, March 13, 2015

Marketing Reflections Mastery Journal Part Duce

Hello Everyone,

Some of us, if not all, are at the final classes of this course. There are some that are still navigating their way to punching their own clocks at their own job, and there are some that are already living the 'American Dream' for better or for worse. We all have come here for the main facet of running our own business as the ultimate goal. In return, we learn ourselves in being creative and with that, become better workers for ourselves and for the people we are surrounded by.

What I have learned in the final months has been nothing short of invaluable. From executive leadership skills involving leadership presentation, BLOG creations and personal branding of your business interests, to negotiation and deal-making getting deep with research case studying, I have learned a lot as to getting knowledge of the behind the scenes of how a great operation functions.

What I am looking forward to in this class is to get a more refined and concrete understanding as to how I need to make the proper tools for use of social media and home websites. Engineering the best ways to use Twitter and YouTube in ways that are the most conducive for my business. Just as my former Algebra teacher use to say, You want to separate the wheat from the chaff. (Mr. Harold circa. 1992) Just as Samsung used analytics to take a bit out of Apple’smarket share using social media numbers, Jammin Products Inc. wants to use the good and the bad to create better if not the best. Kim Garst said, “Before you speak, listen. Before you write, think. Before you spend, earn. Before you invest, investigate. Before you criticize, wait. One of the top 50 women of power in influence for social media in 2014, she embodies the will and grit to help shape the ecommerce connection to the consumer.


What has been the driving force for ideas especially in the security department creation would go to Apple with its ability to hold the world captive until they release the official information to the public. The rejuvenation and birth of the NCAA college football competition with the NCAA College Football Playoffs, the layout of how companies like Givenchy, Marvelous Designer, Versace, Relativity Media, the New Yorker, New York Times, Bing, Nike, Reebok, NBAStore, Jared jewelry, Cadillac, Nissan USA, The Divergent, Fast and Furious, Transformers and Lord of the Rings/The Hobbit websites and all of their social media sites. The creativity of how all of the world-class companies are what I wish to have my company web presence shown. I am in the process of crafting my website & BLOGQastand become a very much different sports fashion/graphics company in which the likes the world has never seen.  Stay tuned.

References:

Full Sail University
Courses: Executive Leadership
03/13/2015

Full Sail University
Courses: Negotiation & Deal-Making
03/13/2015

Twitter Small Biz

YouTube Advertise

50 Favorite Online-Marketing Influencers of 2014
Jayson Demers
August 25, 2014

Ex-Apple Employees Reveal How The Company Is So Good At Keeping Secrets
Jim Edwards
May 27, 2013

College Football Playoffs

Givenchy Fashion

Marvelous Designer

Versace

Relativity Media

The New Yorker

The New York Times

Nike

Reebok

NBA Store

Jared Jewelry

Cadillac

Nissan

Divergent Movies

Furious 7

Transformers Movies

The Lord of the Rings Trilogy

The Hobbit Trilogy

Saturday, March 7, 2015

Disney's Creators and the World of Tomorrow

Hello Everyone,

Todays topic delves into two of the biggest announcements involving the Disney Company. Back in November 26, 2014, CEO Bob Iger and some of the best heads of technology and creativity of Disney Company got together to collaborate on ideas for storytelling on mobile devices. Jimmy Pitaro would be the brainparent of the Disney Infinity series, would be brought to the iPhone iOS.

ESPN would also join in on the action with a new design for the ESPN app. John Kosner Exec. VP.ESPN and Ryan Spoon, Senior VP of Digital Product Management, ESPN outlined the cross creation of the new app as it would combine everything from the ESPN website, the SportsCenter app and the mobile ESPN website would all be under one app.

The heads of Disney/ABC, Albert Cheng VP and chief producer, Digital Media, Jame Voris, Senior VP and chief of technology at Walt Disney Studios, Ryan Lissack, chief technology officer at Maker Studios, Andrew Sugerman, executive vice president, Disney Publishing Worldwide collaborative with Walt Disney Parks & Resorts all work in conjunction to make all of the ideas work when it comes to the Infinity gaming experience with the MagicBands and all of the connections of the images and mapping to make the real world and the imaginary world come together.

Also this week, Disney donated $1 Million to the United Negro College Fund to start a movement to help invest in the young graduates and aspiring students to get into the world of entertainment.The Walt Disney Company UNCF Corporate Scholars Program expands their academic training into practical experiences, to create a diverse pipeline of college educated professionals poised to assume fulfilling careers in the entertainment industry.” (Momdjian, C. para.#4) Opportunities like this help to get fresh ideas and personalities into the areas like ESPN, ABC and Marvel.




This is a great time to be in the industry with the capacities of how technology and fun are married up. The ability to work with items that not only are becoming a reality, it closes the gap of the future we see in the movies and tv shows with items like Microsofts HoloLens. Creating a world where the real and the virtual coexist is where the industry is going.



Sunday, November 2, 2014

Logo's, your on in 5...


"They're most likely coming in the next five years", commissioner Adam Silver told an audience at the IMG World Congress of Sports on Wednesday March 19, 2014. The WNBA of the family of The Association is the first to really dig in with having corporate sponsors as the hero of the jerseys. It was Silver in 2011 who introduced the idea of logo’s on uniforms with an expectation of at least $100 million per year.

This would be a setup of one patch per team for starters. The ability for the teams to have local companies displayed on a global stage is one that other sports leagues have shared for years ala Soccer/Futbol. "We know what the value is to advertisers in a world of 1,000-plus channels to be able to show fans in-game branding," Silver said last month. (Adam Silver) 2009 saw the Phoenix Mercury becoming the first professional basketball team to be sponsored by a corporation. LifeLock helped to usher in the leagues first contract and as of April of this year, the league introduced three more multi-year contracts for the teams San Antonio with H-E-B, the 2013 WNBA Champion Minnesota with the Mayo Clinic, and Phoenix Mercury signed with a new partnership with Casino Arizona and Talking Stick Resort. The total amount of WNBA teams with the team name on the shoulder now, 6 all together.

“I’d say over the last five years or so, we have seen the interest in the WNBA increase and interest in the Mercury.” (Jason Rowley – President, Phoenix Mercury) With supporters like Magic Johnson buying the Los Angeles Sparks, have a great deal of influence to make the idea of not only selling merchandising ideas through the teams and players not only in the community, but all across the world. There are some great ideas of what some logo uniforms would look like on Uni-Watch.com. Check them out.


Figure 1 Team uniforms of the WNBA




Figure 2 WNBA President Laurel J. Richie, new Sparks owner Earvin Magic Johnson, and Sparks legend Lisa Leslie (Photo Credit: NBAE)

NBA-CORP-logos
Figure 3 Funny but close resemblances

Image Resources:



Resources:

Is This the Future of NBA Uniform Advertising?
By Paul Lukas, on April 29th, 2014
http://www.uni-watch.com/2014/04/29/a-look-at-potential-advertisers-for-nba-team-uniforms/

Are sleeved jerseys the future of the NBA?
Posted: Thu Feb. 13, 2014

Adam Silver: Logos likely in 5 years
By Darren Rovell | ESPN.com
Updated: March 20, 2014, 12:57 PM ET

For The WNBA, Jersey Sponsorships Signal Corporate And Community Support
4/14/2014 @ 3:46PM

Magic Johnson Buys LA Sparks, Invests In WNBA's Future
2/11/2014 @ 12:23AM
Contributor
May 19, 2013 - 11:29am

Sunday, August 10, 2014

The Little Dog is Barking Louder...

With the possible signing of Under Armour’s first MVP, a $30 million dollar bounty is awaiting Kevin Durant for his services. This would be a huge step for the small up and coming sportswear and apparel company. This could also, like the ad, make Nike sweat just a little. For the past few seasons, Nike has been loosing players to other competition such as Dwayne Wade, Kevin Garnett, and even Kanye West. With that said, that is a good sign that there is room for completion now.

The ideas of not being able to get your ideas out on the floors and the fields because of the stranglehold the big boys have is now coming to an crossroad. The ability to make quality footwear now and the technology to give threat to the larger conglomerates at a more reasonable price is a testament to what the future holds for people like Under Armour. Given the fact that his first contract with Nike was for six years at $60, his next contract could potentially be worth $30 yearly for a possibility of six more years to ten. Not a bad deal. Also with applications of support from people like the UA CEO, Kevin Plank, he has been able to deliver on his word, along with NFL soon to be Hall of Famer, Ray Lewis, the unveiling of the city area high school uniforms.

This is something I have hoped to do for my city and have even written it in my business plan. The art of really giving back is a lost form. Check them out on www.baltimoreravens.com and also #Under Armour #Ray Lewis

“Though Under Armour’s predicted revenue for fiscal year 2013 ($2.2 billion) is still significantly less than rival Nike’s (NYSE:NKE) ($25.3 billion), it is clear that the Baltimore, Maryland-based Company is on the rise, and more than a couple competitors are taking notice.” (Emily Coyle) In such a short time, it is testament to see a company not even 20 years old make such a bold statement and monumental achievement. It is truly inspirational for designers like myself. Their projections of $2.2 Billion for the end of fiscal year 2013 is a tall push and they have the eyes of the competition. Look over your shoulders boys.


Resources:

Switching Sides: When Athletes Change Sneaker Endorsements
Complex Mag July, 17 2009

Kevin Durant could sign with Under Armour for $30 million a year, a deal that could help push NBA MVP to Wizards
Frank Isola

Ravens, Under Armour Unveil Baltimore City Uniform Donations
Posted Aug 6, 2014
Garrett Downing

Are Under Armour’s Impressive Earnings Causing Nike to Sweat?
Emily Coyle January 30, 2014